We build and run paid video ad campaigns for service businesses. The offer, the creative, the campaign, and the reporting, all under one roof and judged on booked appointments.
Most service businesses that try paid ads hit the same three walls. None of them are fixed by spending more.
People scroll past anything that feels produced-for-advertising. If the video doesn't stop the thumb in the first two seconds, the budget behind it is wasted before the pitch even starts.
"Book a consultation" isn't an offer. Without a reason to act now, even a great video gets a "maybe later." The offer does the converting; the video is the delivery vehicle.
A videographer shoots, a marketing firm runs the campaign, and nobody's accountable for the result. When creative and media live in different hands, the number that matters falls between them.
Arete handles everything between "we should run ads" and "we're booked out": the strategy, the shoot, the campaign, and the follow-through. Creative and media in the same hands means every piece is built for the piece after it.
The video is shot for the scroll, with the hook written before the camera comes out. The campaign structure is planned before the edit. And every month you see the numbers that matter: leads, cost per lead, and booked appointments.
You stay focused on running the business. We own getting people in the door.
Before anything is filmed, we build the offer and hooks around what makes your buyers act.
Ad-native video, filmed and edited for the first two seconds, then the pitch, then the ask.
Meta campaign setup, audience testing, and week-to-week optimization on live data.
A monthly report tied to leads and booked appointments, so you always know what the spend produced.
Paid ads work when the math works. Here's an honest read on both sides.
There's no fixed menu price because the scope isn't fixed. We build the package around your goals, your market, and how aggressive you want to be, then put a number on it during the call. Your ad spend is separate and goes directly to Meta; we don't mark it up.
The first weeks are a testing window: hooks, audiences, and offers competing on live data. Campaigns typically sharpen meaningfully inside the first month and compound from there, which is why we work in three-month minimums rather than overnight promises.
It helps, because faces build trust faster than b-roll, and we make being on camera easy even if you've never done it. But if it's a hard no, we build the creative around your space, your work, and your customers instead.
A call to build the offer, access to your Meta ad account (or we create one), and a shoot day at your location. After that, the system runs with a light monthly touchpoint.
You do. The campaigns run in your ad account, and the creative we produce for you is yours to keep either way.
Book a call. We'll look at your offer, your market, and your capacity, and tell you straight if ads are the right move.
Book a call